College, Inc.: Marketing


Posted at 12:03 PM ET, 01/23/2012

Guest post: LSU lost the big game but gained national exposure
By Daniel de Vise
Louisiana State Chancellor Michael Martin contends that his institution gained priceless national attention in its bowl championship run. The outcome of the game is irrelevant.

By Daniel de Vise  |  12:03 PM ET, 01/23/2012 |  Permalink  |  Comments ( 0)
Categories:  Athletics, Marketing

Posted at 04:22 PM ET, 01/09/2012

Ohio school doubles early decision numbers by promoting value
By Daniel de Vise
Miami University doubled early admission applications by marketing the school to prospective students on value and return on investment.

By Daniel de Vise  |  04:22 PM ET, 01/09/2012 |  Permalink  |  Comments ( 0)
Categories:  Admissions, Marketing

Posted at 12:41 PM ET, 01/09/2012

Is higher tuition what the public wants?
By Daniel de Vise
Some colleges have had success with highly publicized campaigns to reduce their annual tuition. But the strategy can backfire.

By Daniel de Vise  |  12:41 PM ET, 01/09/2012 |  Permalink  |  Comments ( 0)
Categories:  Access, Admissions, Aid, Finance, Marketing, Rankings, Privates

Posted at 04:00 PM ET, 11/12/2011

In search of the NASCAR undergrad
By Daniel de Vise
A NASCAR program seeks to seed interest in auto racing on college campuses even as it trains students in the fine art of auto-race marketing.

By Daniel de Vise  |  04:00 PM ET, 11/12/2011 |  Permalink  |  Comments ( 0)
Categories:  Marketing | Tags:  Howard University

Posted at 05:13 PM ET, 10/11/2011

Guest post: Why one university is bringing back football
By Daniel de Vise
Launching a football team might seem odd in an economic downturn. But Stetson University’s president thinks it will help recruit students and build a brand.

By Daniel de Vise  |  05:13 PM ET, 10/11/2011 |  Permalink  |  Comments ( 0)
Categories:  Athletics, Finance, Marketing

Posted at 09:12 AM ET, 09/28/2011

Hamilton College puts QR code on admissions poster
By Daniel de Vise
The coded recruitment message bewilders adults but speaks to the college-bound.

By Daniel de Vise  |  09:12 AM ET, 09/28/2011 |  Permalink  |  Comments ( 0)
Categories:  Admissions, Marketing

Posted at 01:40 PM ET, 08/19/2011

Meet ‘Nat,’ my college-applicant alter ego
By Daniel de Vise
A mistake on some electronic form plunged the author into the world of breathless college recruitment.

By Daniel de Vise  |  01:40 PM ET, 08/19/2011 |  Permalink  |  Comments ( 0)
Categories:  Admissions, Marketing

Posted at 05:52 PM ET, 07/19/2011

Guest post: No more collegiate “Glee” parodies, please
By Daniel de Vise
One college president offers tips on social media pitfalls.

By Daniel de Vise  |  05:52 PM ET, 07/19/2011 |  Permalink  |  Comments ( 0)
Categories:  Administration, Online, Marketing

Posted at 11:40 AM ET, 06/08/2011

Report: D.C. universities contribute $11.3 billion to local economy
By Daniel de Vise
Local institutions represent nearly 3 percent of the D.C. economy and are the region’s largest private employer.

By Daniel de Vise  |  11:40 AM ET, 06/08/2011 |  Permalink  |  Comments ( 0)
Categories:  Finance, Marketing, Public policy, Research

Posted at 05:50 PM ET, 05/31/2011

Merit aid can ease college sticker shock
By Daniel de Vise
Colleges offer so much aid today that the average student pays just 58 cents on the dollar of published tuition and fees.

By Daniel de Vise  |  05:50 PM ET, 05/31/2011 |  Permalink  |  Comments ( 0)
Categories:  Access, Aid, Admissions, Finance, Marketing | Tags:  financial aid

Posted at 02:44 PM ET, 04/07/2011

Maryland moves to regulate for-profit colleges
By Daniel de Vise
General Assembly jumps in ahead of slower-moving federal regulation effort

By Daniel de Vise  |  02:44 PM ET, 04/07/2011 |  Permalink  |  Comments ( 0)
Categories:  For-profit colleges, Marketing, Public policy | Tags:  Kaplan, for-profit colleges, Maryland

Posted at 05:26 PM ET, 11/16/2010

A new name for College of Notre Dame
By Daniel de Vise
Leaders of the College of Notre Dame on Tuesday announced a name change to Notre Dame of Maryland University, effective in September 2011. College President Mary Pat Seurkamp debuted the new name at a meeting on the Baltimore campus. "'Notre...

By Daniel de Vise  |  05:26 PM ET, 11/16/2010 |  Permalink  |  Comments ( 0)
Categories:  Marketing, Marketing | Tags:  College of Notre Dame, Notre Dame Maryland University, Notre Dame name change