On Small Business

Patrick Ambron

Usually, people couldn’t care less about your products’ features. What they care about is your company’s story.

Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown

Business owners often manage their companies under the notion that the future will closely resemble the past. It’s time to ditch that logic.

Brent Beshore

Now and then, you have to step away from the action and take a big-picture look at the direction of your business.

Shrita D. Sterlin

Companies sometimes divulge information on their social networking pages that provide insights into their priorities.

Barbara DeGray

How to ensure employees actually work when they work from home

Eric Yaverbaum

Small business owners don’t necessarily have to work any harder when it comes to social media – they just have to work smarter.

Jennifer LoBianco

Eventually, you have to reach outside the office. But an internal audit should be the first step when building a brand.

Susan Waldman

Burger King’s copy-cat strategy could harm more brands than its own, highlighting an important branding lesson to business owners everywhere.

Dennis Seaman and Quincy Yu

Many married couples often fall into a few common pitfalls when they go into business together, such as having mis-matched goals

Faced with $5.1 billion in budgetary losses, the U.S. Postal Service has proposed closing thousands of post offices and half of mail processing centers, among other changes. How would those cuts impact small businesses?