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A sea change for Discovery’s Shark Week

As Shark Week turns 25, Discovery tries to keep the annual fest relevant with audiences by building alliances with conservationists.

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For much of its 25-year history, Discovery Channel's Shark Week has focused on the gorier aspects of shark strikes. Here, a great white shark goes after a seal decoy on the "Air Jaws Apocalypse" segment.

Chris Fallows / Discovery Channel

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HOUSTON, TX—APRIL 25: Naomi Haskell poses for a portrait with her son, Spencer, 19, at her home in suburban Houston, Texas, on Thursday, April 25, 2013. Since he was diagnosed with a type of schizophrenia two years ago, her focus has been on keeping him well. (Photo by Nikki Kahn/The Washington Post)

A mom and her son face the challenge of mental illness

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ANNAPOLIS MD: MAY 24 The Class of 2013 culminates their commissioning ceremony with the hat toss, a traditional ending to the ceremony, originated at the Naval Academy in 1912. The 'hat toss' has since become a symbolic and visual end to the four-year program. Photographed at the Navy-Marine Corps Memorial Stadium in Annapolis, Maryland on May 24, 2013. (Photo by Marvin Joseph/The Washington Post)

They tossed their caps in Annapolis

The 2013 Class of the U.S. Naval Academy holds its graduation and commissioning ceremonies. President Obama spoke at the graduation.

PITTSBURGH, PA - MAY 19: Mark Melancon #35 of the Pittsburgh Pirates pitches in the eighth inning against the Houston Astros during the game on May 19, 2013 at PNC Park in Pittsburgh, Pennsylvania. The Pirates defeated the Astros 1-0. (Photo by Justin K. Aller/Getty Images)

MLB power rankings

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epa03714567 A Thai Buddhist family take an offering of lotus flowers to pay respects to a giant Buddha surrounded by more than 1,000 smaller Buddha statues at a Buddhism Park, on Vesak or Visakha Bucha day, in Nakhon Nayok, north of Bangkok, Thailand, 24 May 2013. Buddhist devotees throughout the world offer blessings at temples to mark one of the holiest days in Buddhism, commemorating the birth, enlightenment and the death of Buddha. EPA/BARBARA WALTON

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SILVER SPRING MD: MAY 18 from left to right, Bodybuilders Jorge Villatoro, Sidney Bumbrey, Eric Holmes and Ron Coleman show off their most muscular poses for the judges at the 2013 Musclemania - Capital Tournament of Champions Contest held at the Montgomery College Cultural Arts Center in Silver Spring, Maryland on May 18, 2013. (Photo by Marvin Joseph/The Washington Post)

Flexing their muscles

Dozens of bodybuilders came out to Silver Spring to compete in the 2013 Musclemania Capital Tournament of Champions.

epa03714543 US actress Carmen Electra arrives for the Life Ball gala, at the airport Schwechat, in Vienna, Austria, 24 May 2013. The 21th Life Ball, an annual fundraising charity event for HIV and Aids projects, takes place at the Vienna City-Hall on 25 May 2013. EPA/HERBERT NEUBAUER

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Carmen Electra, Barbara Eden, Sharon Stone, Goldie Hawn, Jaden Smith and more.

MOORE, OK - MAY 24: A 'For Sale' sign hangs in a tree in a storm ravaged neighborhood on May 24, 2013 in Moore, Oklahoma. The tornado of EF5 strength and two miles wide touched down May 20 killing at least 24 people and leaving behind extensive damage to homes and businesses. U.S. President Barack Obama promised federal aid to supplement state and local recovery efforts. (Photo by Tom Pennington/Getty Images)

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WASHINGTON DC: MAY 22 Contestant Travis Rumans, 31 dances with his beloved glow sticks for talent at Penn Social in Washington, DC on May 22, 2013. The contestants help raise over $15,000 for the Children’s National Medical Center in Washington, D.C. The Mr. DC pageant is a fundraising event to benefit Children’s Miracle Network Hospitals. The qualifications for the Mr. District of Columbia finalists is that they must live, work and attend school in the District of Columbia between the ages of 21-30 who are unmarried, intelligent, and dapper in a suit. (Photo by Marvin Joseph/The Washington Post)

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Contestants in the Mr. D.C. Pageant, a fundraising event, helped raise more than $15,000 for the Children’s National Medical Center.

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